Case Study: Old National Bank achieves a more secure, high-performing digital banking experience with The C2 Group

Old National Bank boosts customer conversions by 60% with The C2 Group

Old National Bank, a prominent financial institution, faced the challenge of maintaining a high-performing, secure, and user-friendly digital platform amidst growth from mergers and acquisitions. They needed a partner to provide ongoing website optimization, keep their codebase clean, and expertly manage complex integrations to safeguard customer trust and SEO. They partnered with The C2 Group for comprehensive and proactive website support.

The C2 Group implemented a solution involving daily UX and code audits, consistent bug fixes, and strategic enhancements like dynamic homepage blocks and an improved search page. They optimized site performance and provided vital support for setting up complex redirects during mergers. The efforts of The C2 Group led to a significantly more reliable and efficient online platform, resulting in a 60% increase in customer conversions for Old National Bank.

Old National Bank