Case Study: ACCO Brands achieves unified global commerce growth with The C2 Group

ACCO Brands boosts AOV 260% with The C2 Group

ACCO Brands faced a significant digital challenge with its portfolio of over 20 market-leading brands operating on a fragmented collection of aging and dissimilar online platforms. This created friction for customers and internal teams, preventing a unified brand image and lacking standard e-commerce functionality. The C2 Group partnered with ACCO to devise a comprehensive strategy to address this.

The C2 Group implemented the Helix program using the Optimizely DXP platform, creating a reusable digital framework to unify all brands. This solution empowered internal teams and dramatically accelerated the launch of new e-commerce sites. The results were substantial, including a 260% surge in average order values for some brands, a 17% year-over-year growth in overall e-commerce sales, and over $1 million in direct order intake within the first year.

ACCO Brands