Case Study: SEIU Local 1000 achieves a successful contract campaign with C2 Creative Studio

SEIU Local 1000 wins 10% salary increase with C2 Creative Studio

The customer, SEIU Local 1000, a large public sector union, faced the challenge of launching a high-profile contract bargaining campaign to secure a better deal for its 96,000 members from the State of California. They partnered with vendor C2 Creative Studio for branding and design services to create a cohesive and powerful campaign identity.

C2 Creative Studio developed the "Respect Us, Protect Us, Pay Us." branded campaign, which included logo design, signage, social media assets, and event materials. The solution was implemented across marches, news coverage, and various marketing tactics. The vendor C2 Creative Studio also later redesigned the union's website. The campaign was a resounding success, resulting in the governor approving a 10% general salary increase, special adjustments for over 300 job classifications, a health care stipend, and reduced pre-retirement deductions.

SEIU Local 1000