Case Study: Texas Buick GMC Dealer Reaches No. 1 in Texas with C-4 Analytics' YouTube TV Strategy

Texas Buick GMC Dealer grows GMC sales 79% with C-4 Analytics

A Texas Buick GMC dealer, already one of the largest in the state, faced the challenge of growing sales and deepening its market penetration in the hyper-competitive Dallas market. Dozens of GM dealerships were competing for the same truck buyers, and the dealer needed a way to efficiently reach high-quality, in-market buyers rather than relying on broad awareness tactics. C-4 Analytics was enlisted to develop a precision strategy.

C-4 Analytics implemented a targeted YouTube TV strategy, leveraging a Sports Package to place video ads alongside premium live sports streaming. This approach delivered over 300,000 low-funnel impressions to in-market buyers in Dallas. The results were significant: the dealership became the No. 1 Buick GMC dealer in Texas for total sales volume. Buick sales grew 49% year over year and GMC sales grew 79%, directly contributing to this achievement. C-4 Analytics' solution provided the precision needed to capture the market and drive measurable growth.