Case Study: Nissan Dealer Generates 42 Trade-In Submissions in 5 Days with C-4 Analytics

Nissan generates 42 trade-in submissions in 5 days with C-4 Analytics

A Tennessee Nissan dealership faced a critical shortage of pre-owned vehicle inventory, which was hurting its revenue and competitive position. They partnered with their longtime digital marketing agency, C-4 Analytics, to create a fast-acting campaign aimed at generating qualified trade-in leads.

C-4 Analytics implemented a highly targeted digital campaign using email blasts and onsite assets to prompt Nissan owners to submit their vehicles for a trade-in quote. The campaign was designed to minimize friction and maximize conversions. As a result, it generated 42 trade-pending form submissions within just five days of launch, directly replenishing inventory. The campaign also drove 208 sessions to the landing page with an exceptionally low bounce rate of 24.52%, creating a new stream of leads and significantly increasing dealership revenue for the Nissan dealer.

Nissan