Case Study: Greenway Ford Achieves 133% New Car Growth with C-4 Analytics

Greenway Ford drives 133% new car growth with C-4 Analytics

Greenway Ford, a flagship Ford dealership in Orlando, turned to the digital marketing agency C-4 Analytics. They faced intense local competition and needed to grow new car sales, but their previous national vendor's generic strategy was not delivering the targeted, dynamic approach required for their market.

C-4 Analytics implemented a coordinated, full-funnel digital strategy. This included Spanish-language campaigns, increased YouTube TV advertising, optimized seasonal landing pages, and website conversions improvements, all unified to drive new car sales. The results were exceptional: Greenway Ford achieved a 133% increase in new car volume, the highest growth among the top 100 Ford dealers nationally, along with a 30% rise in total new car leads. C-4 Analytics helped them become the region's No. 3 Ford dealer by total sales.

Greenway Ford