Case Study: Greenway Ford Achieves 133% Sales Growth with C-4 Analytics

Greenway Ford boosts sales 133% with C-4 Analytics

Greenway Ford, an Orlando-based Ford dealership, partnered with the digital marketing agency C-4 Analytics to enhance its competitive standing and drive growth. Under General Manager Theresa Hordge, the challenge was to boost sales and service performance in a highly competitive Florida market, while also improving overall customer retention and digital presence.

C-4 Analytics implemented a strategy centered on deep analytics, targeted campaigns, and a true partnership model. The solution included targeted social and video campaigns to expand reach, particularly within the Hispanic community, and launched new service initiatives. As a result, Greenway Ford achieved a 133% year-over-year increase in new vehicle sales, the highest growth among top Ford dealers, and saw continuous increases in service retention. Their Google reputation score rose to 4.67, and they achieved top regional rankings in sales effectiveness, solidifying their market leadership with C-4 Analytics.

Greenway Ford