Case Study: Four dealer clients achieve 64% lower cost per conversion with C-4 Analytics

Four Dealer Clients cut cost per conversion 64% with C-4 Analytics

The vendor C-4 Analytics worked with four automotive dealership clients facing the common but costly challenge of new Google Ads campaigns. These campaigns require a learning period where costs are high and performance is unpredictable, leading to inefficient spending before the campaigns can fully optimize.

C-4 Analytics implemented a hands-on, data-driven management strategy for the dealerships' Google Ads over three months, refining keywords, ad copy, and bidding. This active approach compressed the learning period and drove significant results. The vendor C-4 Analytics delivered a more than 300% growth in weekly clicks while simultaneously lowering the average cost per conversion by 64% and cost per click by 63%.