Case Study: Dealerships Reclaim Lost Service Revenue with C-4 Analytics

Dealerships recover 1,341 lost service customers and $575,289 with C-4 Analytics

The customer, a group of dealerships, faced the challenge of losing service customers and the subsequent revenue, with only 54% of new vehicle owners returning for service. C-4 Analytics addressed this by implementing its Reactivation+ service retention playbook, which targeted lapsed customers identified in the dealerships' DMS data.

The solution involved cleaning the DMS data, refreshing the audience monthly, and sending targeted direct mail with dealership-specific offers. For one dealership, C-4 Analytics' program recovered 1,341 lost customers, generating $575,289 in service revenue and an additional $59,097 in gross profit from 55 new vehicle sales, achieving a 25x return on investment.