Case Study: Chevrolet Dealership cuts service CPA 57% with C-4 Analytics

Chevrolet Dealership cuts service CPA 57% and calls 66% with C-4 Analytics

A Chevrolet dealership faced the challenge of increasing online service appointments, as high inbound call volume was straining its team. The main obstacle was that its online scheduler was embedded in an iframe, which blocked all tracking and conversion attribution, making traditional campaign optimization impossible. C-4 Analytics was brought in to solve this tracking problem.

C-4 Analytics implemented an AI-driven measurement solution using Google's Smart Bidding. The strategy focused on optimizing for clicks on the "Schedule Service" button as a proxy for conversion intent. This allowed C-4 Analytics to target high-intent audiences, which cut the cost per acquisition by 57% and reduced inbound service calls by 66%. The successful outcome allowed the dealership to expand its service capacity by hiring more technicians.