Case Study: Chevrolet Dealer Reactivates 1,341 Service Customers with C-4 Analytics Reactivation+

Chevrolet Dealer reactivates 1,341 service customers in 12 months with C-4 Analytics

The customer, a Chevrolet dealer in Northern California, faced the common challenge of service customer defection, with a large number of lapsed customers no longer returning for maintenance. They partnered with the vendor C-4 Analytics to address this quiet revenue leak and recover that lost service revenue.

C-4 Analytics implemented its Reactivation+ monthly direct mail program, targeting lapsed customers with tailored offers and using matchback reporting for accurate measurement. Over 12 months, the solution reactivated 1,341 lost service customers, recovering $575,289 in repair order revenue and achieving a 25x return on investment. C-4 Analytics also noted the program sourced an additional 55 vehicle sales from the reactivated customers.

Chevrolet Dealer