Case Study: Cheshire Police and Crime Commissioner consortium boosts women’s safety awareness with BZ Marketing’s Reflect and Respect campaign

Cheshire Police and Crime Commissioner consortium launches Reflect and Respect in six weeks with BZ Marketing

The Cheshire Police and Crime Commissioner consortium faced the challenge of rapidly developing and launching a public awareness campaign as part of the government-funded Safer Streets initiative. They appointed BZ Marketing to create this campaign, which needed to address unacceptable behaviors and help young people feel safer, under an incredibly short six-week deadline.

BZ Marketing developed the Reflect and Respect campaign, a collaborative effort that involved working with a wide range of community stakeholders. The solution included creating the campaign brand, strategy, and a broad range of marketing materials such as outdoor ads, digital ads, posters, and social media content. The campaign successfully grew awareness of support organizations and helped young people recognize signs of sexual violence and abuse. The vendor, BZ, was praised for its flexibility, creativity, and quick response times, making them a pleasure to work with and leading the client to look forward to future collaborations.