Case Study: People’s Credit Union boosts mobile conversion rates with Bytes.co CRO

People’s Credit Union boosts mobile conversion rate 154% YoY with Bytes.co

People's Credit Union, a Rhode Island-based community financial institution, faced challenges in maximizing conversion rates on its website due to a lack of user behavior data. This led to unresolved user experience barriers and friction in conversion paths, particularly on mobile devices, which hindered account openings and member acquisition. To address this, the credit union engaged Bytes.co for its conversion rate optimization (CRO) services.

Bytes.co conducted a comprehensive audit using heatmaps, screen recordings, and A/B testing to identify and remove UX barriers. Key solutions included A/B testing call-to-action buttons and removing a problematic alerts pop-up from the mobile menu. These data-driven changes resulted in a significant boost in mobile conversions, including a 154% year-over-year increase in conversion rate, a 121% increase in total users, and a 157% increase in total page views for the previously blocked service pages.

People’s Credit Union