Case Study: Manuka Doctor achieves faster, scalable European fulfillment with Byrd

Manuka Doctor - Customer Case Study

Manuka Doctor, a New Zealand-based premium Manuka honey brand, needed to rethink its European logistics after BREXIT disrupted its UK-based fulfillment model. To support continued growth across Europe, the company turned to Byrd and needed a solution that would integrate smoothly with Shopify Plus while handling cross-border fulfillment and product traceability.

Byrd implemented European fulfillment with a quick Shopify Plus integration, giving Manuka Doctor access to its fulfillment network, customer portal, and tools for lot tracking and best-before-end date visibility. As a result, Manuka Doctor improved control over inventory and compliance, reduced picking errors, and enabled faster, more reliable deliveries to customers, helping the brand launch new online shops in the Dutch and French markets and scale its European presence.

Manuka Doctor

Ben Bethullis

E-commerce Manager