Case Study: Procter & Gamble achieves immersive, high‑engagement virtual shopping with ByondXR

Online Shopping Experiences In The Post-Pandemic Era

ByondXR helps retailers adapt to the post‑pandemic shift in shopping behavior by tackling a core challenge: traditional 2D online stores no longer engage consumers who expect personalized, immersive experiences. With in‑person shopping disrupted and competition for attention intense, brands risk losing customers unless they invest in richer digital experiences that replicate the convenience and service of a physical store.

ByondXR builds virtual, shoppable environments—lifelike storefronts, interactive product displays, virtual shopping assistants, embedded video calls, live tutorials, and gamified campaigns—that recreate in‑store discovery and service online. The result is higher engagement and stronger customer retention, positive market response to virtual retail, and a clear differentiation for brands moving into the rapidly growing virtual shopping space.

Procter & Gamble

Alan Boheme

Global Chief Technology Officer