Case Study: Lancôme achieves immersive global virtual pop-up launches with ByondXR

Lancôme & ByondXR -The Future Of Pop-Up Stores

Lancôme, the French luxury cosmetics house, faced a major challenge when COVID-19 forced the suspension of planned global physical pop-up stores. With in-person retail limited and online shopping rapidly accelerating, the brand needed a fresh, engaging way to preserve launch momentum, connect with consumers, and stand out in an increasingly crowded digital market.

Lancôme partnered with ByondXR to create immersive, interactive virtual pop-up stores accessible on smartphones and PCs. The platform delivered high-realism, localized experiences with centralized control and analytics, letting Lancôme launch a flagship in Japan followed by rollouts in Germany and Thailand—garnering strong consumer and industry praise while enabling safe, measurable global product launches.

Lancôme

Malik Abu-Ghazaleh

Global Head of Digital Marketing