Case Study: WD-40 Company achieves 75% faster asset discovery with Bynder

WD-40 Company achieves 75% faster asset discovery with Bynder

The WD-40 Company, a global consumer and industrial products brand, faced challenges in managing its vast digital content across nearly 200 websites and numerous regional markets. They needed a centralized, governed system to accelerate asset discovery, ensure brand consistency, and support their global teams and partners. To address this, they partnered with Bynder to implement its AI-powered digital asset management platform.

Bynder provided a single source of truth for all digital assets, enabling 75% faster asset discovery and more efficient campaign execution. The solution included curated CX User Communities for different audiences and AI-powered tools for search and duplicate detection. This resulted in stronger governance, more consistent brand execution across over 50 markets, and the effective management of over 45,000 assets.

WD-40 Company