Case Study: University of Technology Sydney reduces campaign go-to-market time with Bynder

University of Technology Sydney reduces campaign go-to-market time with Bynder

University of Technology Sydney (UTS) is a leading public university of technology with more than 44,000 students. UTS faced scattered, hard-to-find digital assets, no taxonomy, slow high-resolution loads and frequent content requests that created bottlenecks and delayed campaign go-to-market times while limiting external partners’ access.

Bynder’s DAM became a central asset bank with Creative Workflow, enabling organized search, secure distribution, easy editing and streamlined review/approval. The result: faster find/share/launch times, better brand consistency, easy partner access via Collections, and measurable usage — 360+ active users and 18,266+ assets downloaded.

University of Technology in Sydney

Christina Miebach

International Marketing Manager