Case Study: Syngenta achieves centralized global marketing alignment with Bynder

Syngenta - Customer Case Study

Syngenta, a Swiss agriculture company operating in 80+ countries with about 25,000 employees and revenue above $30 billion (2015), sought to improve global marketing alignment and brand consistency. A market analysis across core countries showed fragmented processes—each country used different platforms or none at all—resulting in poor communication, inconsistent workflows and no single repository for digital assets.

Syngenta deployed Bynder’s Digital Asset Management and Creative Project Management modules in a three‑phase rollout across 78 countries, with local admins and targeted training to drive adoption. The centralized brand portal now stores and shares assets, streamlines approval workflows, improves regulatory compliance and transparency between markets, and achieved high user adoption with minimal training.

Syngenta

Alina-Maria Weide

Trinity Lead, AOL Marketing & Sales Productivity