Case Study: Søstrene Grene streamlines weekly content drops with Bynder

Søstrene Grene reduces asset search time by 50–70% with Bynder

Søstrene Grene, a Danish retail brand, faced the challenge of managing a high volume of brand assets for its unique weekly product drop model. Their previous static folder system could not efficiently handle the creation and distribution of up to 1,800 assets weekly across marketing, ecommerce, and digital channels. To gain governance and scale its operations, the company turned to the Bynder digital asset management platform.

Bynder implemented a tailored solution featuring a rich metadata structure and deep integrations. A bidirectional integration with the company's PIM automates the flow of assets to the website and product data back into Bynder. A custom AI upload app auto-tags assets, and a product photography integration fully automates packshot creation. This created a seamless, automated content supply chain. The results for Søstrene Grene include a 50-70% reduction in asset search time, the elimination of manual uploads and tagging, and the ability to confidently manage its continuous stream of product drops at scale.

Søstrene Grene