Case Study: Leading sportswear manufacturer achieves faster dealer content delivery and streamlined brand control with Bynder

Sportswear Specialists Streamline Creative Operations for External Dealers and Sales Teams

A world‑leading (but anonymized) manufacturer of motorsports apparel, footwear and protective gear with headquarters across three continents and a dealer network of 3,000+ struggled to share ever‑growing digital assets. The company relied on manually built, bespoke microsites for dealers, which became cumbersome, inconsistent and slow—hindering external sharing, brand control and timely access to product and campaign materials.

Bynder’s DAM became a single source of truth: a central, brandable library with permissions, collections and a custom homepage that let dealers self‑serve assets in seconds instead of roughly 24 hours. The platform now houses 30,000+ assets, empowers sales and dealers, improves distribution control and analytics, and speeds time‑to‑market while streamlining external communications.