Case Study: Simplot achieves $2.3M in cost-efficiency savings with Bynder

Simplot simplifies content operations with Bynder, saving $2.3M

Simplot, a global leader in food and agriculture, faced the challenge of managing complex content operations for its diverse portfolio across numerous siloed systems. To simplify workflows, reduce friction for stakeholders, and maximize the value of its content, the company turned to Bynder's enterprise-grade digital asset management (DAM) platform.

Bynder provided a highly composable solution that served as an intuitive system of record, integrated with Simplot's PIM and wider martech stack. The implementation included tailored content experiences for different business units and automated distribution across 1,300+ channels. This resulted in an estimated $2.3 million in cost-efficiency savings, the optimization of over 77,700 assets, and accelerated speed to market, as validated in Simplot's annual ROI report.

Simplot