Case Study: Siemens Healthineers achieves €4M+ cost savings and faster content workflows with Bynder

Siemens Healthineers estimates 4M+ in savings and increased efficiency with Bynder

Siemens Healthineers, a 120‑year‑old medical technology leader with 50,000+ employees in 70+ countries, struggled with an outdated, decentralized media database that made finding, updating and publishing digital assets slow, insecure and resource‑intensive. The lack of integration across marketing tools caused duplication, confusion and compliance risk across its global MarCom teams.

Bynder was deployed as a single, integrated digital asset management platform with a tailored taxonomy, Creative Workflow and Bynder Express to centralize assets and automate exchanges with other marketing systems. The result: 13,000+ stakeholders onboarded and an estimated €4M+ in savings—file search time fell from 5 to 2 minutes, sharing is 70% faster, 15,000 hours were saved searching, and productivity increased by 200%.

Siemens Healthineers

Andre Koegler

Head of Digital Strategy & Tools, Creative Services