Case Study: Royal Horticultural Society delivers real-time global campaign coverage with Bynder

Royal Horticultural Society shares 778,771 assets with Bynder

The Royal Horticultural Society, the UK's leading gardening charity, needed to manage and distribute vast amounts of content from major events like the RHS Chelsea Flower Show at the speed demanded by global media. Their challenge was to orchestrate a year-long event with real-time photography and immediate press needs, all while maintaining strict brand control and usage rights over a library of hundreds of thousands of assets. They turned to the digital asset management platform Bynder to solve this.

Bynder provided a real-time content engine that automated the workflow. Images from the Chelsea Flower Show could be shot, uploaded, tagged, and made available to a self-serving press portal within minutes, enabling same-day global coverage without manual intervention. The platform also governed their entire 464,285-asset library with metadata and supported a brand refresh. The results were substantial: Bynder helped share 778,771 assets in a single year, tripled AI-powered search usage, and ensured consistent brand rollout, directly shaping the RHS's global media impact and operational efficiency.

Royal Horticultural Society