Case Study: Raymour & Flanigan achieves 265 hours saved weekly with Bynder's AI-powered DAM

Raymour & Flanigan saves 265 hours a week with Bynder

Raymour & Flanigan, the largest furniture retailer in the Northeast US, faced significant challenges with its legacy digital asset management system. Their marketing and creative teams struggled to find and reuse assets, leading to siloed workflows and manual processes that slowed down content production. The company needed a solution from vendor Bynder to enhance asset findability, break down workflow silos, and improve the distribution of marketing materials.

Bynder implemented its AI-powered DAM to act as a central system of record, automating metadata generation and integrating with the company's martech stack. The solution saved Raymour & Flanigan 265 hours per week, led to $125,000 in annual cost savings, and accelerated new product launches by 30%. Furthermore, Bynder's CX Omnichannel solution improved website load times by 36%, which directly increased customer engagement and conversions.

Raymour & Flanigan