Case Study: Nautilus achieves 100% DAM adoption and faster, more efficient creative workflows with Bynder

Nautilus - Customer Case Study

Nautilus, maker of home-fitness brands including Nautilus, Bowflex, Schwinn, Universal and Octane Fitness, struggled with an unwieldy, unsupported network drive and a poorly adopted DAM that left designers isolated, assets hard to find, and marketing stakeholders reliant on the creative team to share files. The Creative Director’s team spent hours resizing images, resending logos and emailing updates, which slowed projects and stifled creative productivity.

Bynder’s cloud DAM delivered bulk uploads, metadata, smart filters, tagging, search, collections and a customizable home/brand portal, enabling anywhere access and five-minute user training. The platform achieved 100% adoption at Nautilus, with 50,000 assets stored and 6,000 downloads, leading to faster workflows, more assets in circulation and measurable time savings that let the team design more and better.

Nautilus

Michael Robinson

Creative Director