Case Study: THG achieves unified teams and boosted operational efficiency with Bynder

Multi-brand tech company THG harnesses Bynder's single source of truth to unify teams and boost operational efficiency

THG is a global multi‑brand tech and e‑commerce company (founded 2004) whose THG Studios supports content and creative needs for brands such as Myprotein and LOOKFANTASTIC. As the business and its partner network grew, stakeholders worked in silos using disparate third‑party tools and shared drives, creating inefficiencies, collaboration roadblocks and the risk of outdated or off‑brand assets.

THG implemented Bynder’s DAM and integrated modules as a single source of truth—complete with SSO, security controls and a PIM integration—to centralize assets, streamline handoffs and speed onboarding. The platform now hosts 40,000+ assets, supports 1,000+ users and has driven faster time‑to‑market, instant global access to approved content and a large reduction in time spent searching for and transferring files.

THG

Catherine Mellor

Director of Creative Operations and Solutions