Case Study: Mitchells & Butlers achieves 66% faster marketing campaigns with Bynder

Mitchells & Butlers streamline their content lifecycle with a Bynder x Wrike solution

Mitchells & Butlers is the UK’s leading pub and restaurant operator, managing 1,700 locations across 16 brands (including All Bar One and Toby Carvery) and more than 45,000 employees. Rapidly growing marketing demands exposed limitations in their SharePoint/Dropbox setup — storage, poor centralization, lack of version control, and manual briefings via email and Excel made collaboration with agencies slow and error-prone.

By integrating Bynder (DAM) with Wrike (project management), they centralized assets with custom metadata, automated approvals and workflows, and gave internal teams and third-party vendors secure, easy access. The solution removed admin bottlenecks, accelerated campaign execution by 66%, improved search and storage capabilities, earned internal recognition, and is now being scaled across more teams.

Mitchells & Butlers

Lucie Parfitt

Process & Resource Coordinator