Case Study: Kmart Group achieves omnichannel content scale and efficiency with Bynder

Kmart Group saves 2,500+ hours annually with Bynder

Kmart Group, one of Australia's largest retail organizations, needed a content infrastructure capable of managing and distributing massive volumes of branded assets across its Target and Kmart brands. Their challenge was to ensure speed, governance, and brand consistency across thousands of store locations and digital channels, especially during high-pressure events like Black Friday. They turned to vendor Bynder and its CX Omnichannel solution to build this operational backbone.

Bynder implemented a single, multi-brand platform that required a ground-up redesign of taxonomy and governance to enable clear brand separation. The solution, centered on CX Omnichannel, uses structured metadata to automate the delivery of assets across all customer touchpoints. This integration has saved over 2,500 hours annually, enabled the seamless delivery of 516,000 assets across 1,658 websites on a single Black Friday, and now manages the weekly ingestion of over 5,000 new images and the delivery of approximately 40TB of content.

Kmart Group