Case Study: Schroders improves content operations and brand consistency with Bynder

Investment Managers Schroders Talk Scaling Creative Operations Across 30+ Markets With Bynder

Schroders, a global investment manager with teams across six continents, needed an enterprise-grade way to centralize digital assets, improve brand consistency, and speed up content operations after its digital-first rebrand. Before Bynder, teams were relying on memory sticks, outdated file-sharing methods, and time-consuming manual processes that made it hard to keep marketing materials and brand guidelines aligned across markets.

Bynder implemented a multi-module DAM solution for Schroders, including Brand Guidelines, Studio, Asset Workflow, and Dynamic Asset Transformation, plus a Contentstack integration. The result was centralized asset access for 18 teams in 36 countries, faster localization and approvals, and major campaign impact: Schroders’ 2020 “Beyond Profit” campaign achieved a 352% year-over-year increase in website traffic, with 64% of visitors over eight months being new to the brand.

Schroders

Farzana Ali

Creative Service Manager