Case Study: Five Guys achieves global brand consistency and streamlined digital asset management with Bynder

International expansion highlights the growing need for DAM at Five Guys

Five Guys, the fast-casual burger chain with over 1,600 locations worldwide, faced growing operational strain as rapid international expansion left marketing and brand assets scattered across Dropbox, personal drives, intranets and file-transfer tools. This made it hard for corporate teams, new hires and franchisees to find, track and enforce usage rights for the right files, slowing campaigns and risking inconsistent brand presentation.

Five Guys implemented Bynder as a centralized DAM, consolidating 14,000+ assets for 100+ users with features like searchable collections, permissions, expirations, watermarking, external upload and a mobile app. The result: faster asset delivery, improved usage tracking and global access for franchisees and real estate teams, stronger brand consistency and a scalable hub to support continued growth.

Five Guys

Lauren Lewis

Director of Marketing & Communications