Case Study: Inspire Brands accelerates digital transformation with Bynder

Inspire Brands unifies 32,600 locations with Bynder

Inspire Brands, a global hospitality company with over 32,600 restaurants, faced the challenge of managing a high volume of digital assets across its six iconic sub-brands. Pre-Bynder, this process was complex and siloed, risking brand inconsistency and operational inefficiency. The organization needed to centralize and automate its asset management to streamline content processes and support its wider martech stack.

Bynder's DAM solution, known internally as "The Vault," was integrated with Contentful and Salesforce to create a best-of-breed martech stack. Bynder provided a central system of record with AI-powered search, enabling self-serve asset discovery for thousands of locations and promoting content reuse. This solution broke down team silos, accelerated time to market, and saved significant costs by allowing external agencies to use existing footage instead of commissioning new shoots. Bynder's integration was central to Inspire Brands' digital transformation, empowering its global expansion and strengthening its brand presence.

Inspire Brands