Case Study: Innocent Drinks achieves brand consistency and faster asset management with Bynder

Innocent Drinks - Customer Case Study

Innocent drinks, a socially conscious maker of healthy beverages, relied on a small in-house creative team to produce all branding and marketing as it expanded across Europe. As asset files multiplied and were stored in different locations — often shared insecurely by email — the company faced growing inefficiencies and a real risk to brand consistency across markets.

Bynder’s Liberry digital asset management provided a central, secure brand portal and single source of truth with detailed filters, metadata and instant collections for partners and freelancers. The result: faster search and reuse of assets, tighter brand control, reduced agency costs and improved ROI — evidenced by 2,500 downloads in the first 30 days, 134 marketers actively using the system and 100% secure file-sharing.

Innocent Drinks

Nicola Castelow

Creative Team Manager