Case Study: Icelandair achieves centralized, efficient digital asset management and cost savings with Bynder

Icelandair - Customer Case Study

Icelandair, Iceland’s main airline, needed a better way to manage the digital media that helps create its distinctive in‑flight and travel experience. Their legacy portal was slow, hard to search, and couldn’t enforce image expiry or usage rights, which led to inefficiency and unintended use of outdated assets by employees and external partners.

Bynder’s digital asset management portal centralized all assets with a Google‑like search, controlled user rights, and expiration settings, making it easy to share high‑resolution images and videos with agencies. The result: faster workflows, lower agency costs, elimination of outdated media use, and a single user‑friendly tool for distributing Icelandair’s digital assets.

Icelandair

Guðmundur Óskarsson

Director Marketing and Business Development