Case Study: Santa Cruz Bicycles achieves streamlined PR and empowers partners with Bynder Webdam

How Santa Cruz Bicycles Leverages Bynder Webdam to Streamline Public Relations and Empower External Partners

Santa Cruz Bicycles, a maker of high‑performance mountain bikes since 1994, works with a global network of retailers and distributors but struggled to scale marketing, coordinate phased product launches, and keep hundreds of partners on‑brand. With no centralized portal, the retail and creative teams relied on mixed systems, email threads, and manual sharing, creating bottlenecks and limiting partners’ ability to promote independently.

Bynder Webdam (with Brand Connect) provided a single, permissioned DAM portal that gives retailers, distributors, and media 24/7 access to approved assets and guidelines. The result: partners now self‑serve localized marketing materials, the marketing team coordinates phased rollouts and PR more easily, and Santa Cruz tracks asset usage — with 14,327 downloads and 2,711 assets stored — achieving faster operations and consistent, 100% on‑brand communications.

Santa Cruz Bicycles

Austin Holt

Digital Marketing Manager