Case Study: Red Roof achieves 25% faster page loads and scalable digital asset management with Bynder

How Red Roof positioned DAM at the heart of its digital ecosystem

Red Roof, an award‑winning hotel company with 680+ locations and millions of annual guests, needed a better way to manage the high volume of photography and marketing assets that drive direct bookings. Before implementing a DAM, images were scattered across systems and the brand team was manually creating and resizing roughly 30 images per property, which increased workload, slowed page load times and limited SEO performance.

By implementing Bynder as a centralized DAM integrated with their Tridion CMS and using Dynamic Asset Transformation, Red Roof automated image resizing and optimization, reduced manual work, and expanded visual content (carousel images increased from 5 to 12). Pages now load about 25% faster, serve >50,000 daily image requests with sub‑second load times, improved search rankings, and freed teams to focus on higher‑value brand initiatives, including rolling content out to in‑hotel Roku channels and other touchpoints.

Red Roof

Abbie Gillespie

Brand Marketing Manager