Case Study: Omron Automation Americas achieves a seamless content-driven customer experience with Bynder

How Omron creates a seamless content driven CX with Bynder

Omron Automation Americas, a global industrial automation company founded in 1933 with 36,000 employees, undertook a major website redesign and rebranding while migrating to its own SDL Tridion CMS instance. The team discovered there was no single repository for digital assets—files were scattered across network drives, cloud storage and legacy systems—creating version control issues, poor findability, and an inability to reliably power the new site.

Omron selected Bynder as its DAM for seamless integration with SDL Tridion and worked with DEPT to migrate and curate assets. Bynder now centralizes over 12,000 assets (available in four languages), supports large and rare file types, enforces version control, and feeds dynamic URLs into the CMS. The result: faster time to market, easier content discovery, consistent up-to-date assets on the website, and a smoother customer and partner experience (including 2,000+ sell sheets and thousands of downloads).

Omron

Karina Orozco

Digital Marketing Manager