Case Study: Mazda achieves reduced content costs and faster time-to-market with Bynder

How Mazda uses a best-in-class DAM solution to cut content costs and accelerate speed-to-market

Mazda, a century-old global automaker, needed a way to deliver a consistent, on‑brand customer experience across dozens of markets, languages and partners. Multiple, disconnected DAMs and thousands of users created inefficiency and cost, so Mazda ran a rigorous vendor audit (91 requirements) to find a best‑in‑class solution that would eliminate silos, boost collaboration and demonstrate clear ROI.

Mazda implemented Bynder as a centralized, configurable DAM with Creative Workflow, Studio and integrations (Salesforce Marketing Cloud, Optimizely). Fast onboarding created a single source of truth that lets markets share or restrict assets as needed, reducing asset retouching time by 70%, cutting content-creation time by 50%, supporting 1,300+ active users and 80,000+ assets, and delivering lower content costs, faster speed‑to‑market and stronger brand compliance worldwide.

Mazda