Case Study: Knight Frank achieves clarity on marketing spend and faster content delivery with Bynder

How Knight Frank calculates marketing spend, tracks content requests, and makes business decisions using Bynder’s Creative Workflow

Knight Frank, a global real estate firm with 19,000+ employees and 500+ offices, was struggling to manage decades of digital assets. Teams relied on unwieldy internal file systems and long email threads to request content, often using outdated or unapproved files and lacking visibility into project time, cost, and workload.

Bynder’s centralized DAM and Creative Workflow gave Knight Frank a single source for approved assets, self-service requests, and brief-driven workflows that track time, cost and complexity. The platform sped time-to-content, improved resource planning and reporting, and supports 468 users with 2,213+ workflow jobs and 4,392+ assets, helping the business make clearer marketing spend decisions.

Knight Frank

Bertie Milligan-Manby

Business Change and Operations Analyst