Case Study: Keune (haircare experts) achieves faster product and campaign launches with Bynder

How Hair Care Experts Keune Launch Products and Campaigns Faster With Bynder

Keune Haircosmetics is a family‑owned Dutch haircare company (since 1922) that sells through 60,000+ salons in over 80 countries. As its global network and marketing needs grew, Keune struggled with decentralized file storage and ad‑hoc sharing (email/WeTransfer), which led to outdated materials in circulation, brand inconsistency, under‑utilized content and slow time‑to‑market for product and campaign launches.

Keune implemented Bynder’s Brand Portal and DAM—plus Creative Workflow, Brand Templates and Brand Guidelines—to centralize assets, enable role‑based access and let distributors customize on‑brand materials. Today 1,240 users access 22,400+ assets (1M+ downloads) and 300+ customizable templates, resulting in faster launches, higher content utilization, fewer ad‑hoc creative requests and a more consistent, self‑service experience for distributors and salon partners.

Keune

Mark Eggermont

Branding Automation Administrator, Marketing Team