Case Study: Bowflex achieves a digital brand restage and faster content delivery with Bynder

How fitness specialists Bowflex restaged their brand with Bynder

Nautilus, the parent company of Bowflex, needed to restage its long-standing fitness brand for a digital-first world. Reliant on a clumsy local network drive and TV-focused assets, the team faced scaling limits and an urgent need to shift marketing to web and social channels to better engage customers at home.

Bynder's digital asset management gave Bowflex a single, scalable system to tag, approve, store and distribute thousands of images and videos per shoot, enabling fast, consistent content creation for social, web, email and international markets. The result was a smoother cross-team workflow, faster time-to-market, consistent brand experiences across channels, and widespread adoption across the organization—supporting Bowflex’s digital repositioning and ongoing content strategy.

Bowflex

Michael Robinson

Creative Director