Case Study: Coolblue achieves streamlined digital-asset management and on-brand consistency with Bynder

How Coolblue delivers unique, on-brand customer experiences with Bynder

Coolblue is a leading Benelux e-commerce retailer built around the motto “Anything for a smile,” with a strong in-house brand and visual language. As the company grew, storing assets across Google Drive and external hard drives made imagery hard to find, permissioning slow and error-prone, and IT support time-consuming — creating a clear need for a modern, scalable digital asset management solution.

Coolblue implemented Bynder’s cloud-based DAM as a centralized brand hub, enabling quick onboarding (6–8 weeks) and easy tagging, permissions and distribution of proprietary images and marketing materials. The result: faster findability, streamlined workflows and operational efficiencies, consistent omnichannel brand delivery and broad internal adoption (thousands of assets managed and wide usage across the company).

Coolblue

Thierry van Keeken

Visual Brand Boss