Case Study: EF Education First achieves a 98% reduction in asset duplication and faster go‑to‑market with Bynder

How Bynder helped EF Education First to prepare for a digital-first world

EF Education First (EF) is a global education company—established in 1965 with 50,000+ staff and 612 offices and schools—best known for immersive language learning through its International Language Campuses (ILC) in 52 destinations. Facing a digital transformation, EF struggled with fragmented digital assets (a server with hundreds of thousands of files), duplicated photoshoots and versions, slow manual requests, and limited visibility across departments and markets.

Bynder was implemented as a central digital-asset hub, providing self‑service access, version control and integrations with other systems to streamline workflows. The result: a 98% reduction in asset duplication, a consolidated library of 10,023 assets (66,141 downloads and 8,771 shares), faster time-to-market, fewer duplicate shoots and edits, and improved productivity across global teams.

Education First

Mike Staal

Product Owner, Lead Generation