Case Study: Basic-Fit achieves streamlined content creation and localization with Bynder

How Basic-Fit streamlines content creation and localization with Bynder

Basic-Fit is the European leader in value-for-money fitness with 3.75M+ members, 1,400+ clubs and over 8,000 employees across markets like the Netherlands, Belgium, France, Germany and Spain. As content production scaled, using SharePoint became inadequate for storing and managing assets, tracking model image buyout licenses, and giving a growing number of local teams reliable access to approved images.

Bynder provided a DAM with Brand Guidelines as a single, editable home for the brand and Studio templates that let local teams create on-brand, localized content. The platform is now the central hub for imagery used across the app and marketing, is used daily by email and design teams, and hosts 19,680+ assets (330+ active users, 66.13 GB); Basic-Fit is now piloting video templates for wider rollout.

Basic Fit

Roddy van der Maat

International Content Lead