Case Study: Premium Spirits Brand grows indirect e-commerce revenue and accelerates time-to-market with Bynder

How a Premium Spirits Brand Grew Indirect E-commerce Revenue With an Optimized DAM & PIM Workflow for Their Portfolio of Over 200 Brands

Premium Spirits Brand, founded in 1862, is the world’s largest privately held spirits company with 200+ brands, 7,000+ employees and a presence in hundreds of markets. Facing the need to grow its indirect e-commerce route-to-market, the company needed to modernize a legacy DAM, provide distributors and consumers with up-to-date, high-quality product marketing information, and scale global content distribution quickly despite short timelines and manual processes.

Working with EPAM, the brand implemented Bynder (DAM) and inriver (PIM) with open-API integrations, migrating 61,000 assets and 560 product records to create an automated, interconnected workflow. The solution boosted asset reuse, improved discoverability, ensured consistent product information across channels, shortened time to market, and supported thousands of DAM users and dozens of PIM users—delivering measurable omnichannel efficiencies and a better partner/customer experience.