Case Study: Helzberg achieves 25% online sales growth with Bynder DAM and Salsify PIM

Helzberg grows online sales 25% with Bynder

Helzberg, a jewelry retailer with 160 stores, faced challenges with its complex digital ecosystem. Manual content processes and disconnected systems created operational risk and slowed their speed to market, making it difficult to manage product imagery and data efficiently. To modernize its content operations, Helzberg turned to vendor Bynder for its digital asset management (DAM) platform.

Bynder's DAM was integrated with Salsify's PIM system to create a single source of truth for all product content. This solution automated the syncing of data and assets, eliminating manual bottlenecks. The results were significant: Helzberg saw a 25% increase in online sales, an 8% rise in average order value, a 50% uplift in team productivity, and a 30% faster campaign launch process.

Helzberg