Case Study: Nordea achieves 100% brand consistency and faster in-house content creation with Bynder

Helping one of Europe’s largest financial groups drive consistency and operate as one unified brand

Nordea, one of Northern Europe’s largest financial groups serving over 10 million customers, needed to operate as one unified brand after decades of mergers and regional growth. Siloed teams, heavy reliance on external agencies, slow approval cycles and inconsistent access to brand assets made it hard to maintain a distinctive “Nordic” identity while meeting strict legal and security requirements across multiple markets.

Bynder’s Brand Hub gave Nordea a single source of truth (Brand Guidelines), editable Brand Templates for fast, compliant in‑house content creation, and secure centralized asset sharing to break down silos and speed approvals. The implementation boosted self-sufficiency, reduced outsourcing and accelerated workflows—resulting in 17,000 image downloads per month, a 50% increase in user adoption and 100% on‑brand customer materials.

Nordea

Rikke Mai Kristensen

Senior Marketing Partner