Case Study: LeasePlan Corporation N.V achieves unified, 100% on‑brand global marketing and faster campaign launches with Bynder

Helping LeasePlan deliver an “any car, anytime, anywhere” service with Bynder’s “any asset, anytime, anywhere” solution

LeasePlan is a global leader in the Car‑as‑a‑Service market, with 6,000+ employees across 32 countries and a fleet of 1.7 million vehicles. Its centralized marketing team needed to ensure consistent, localized brand communication worldwide, but an aging custom DAM made assets hard to find, forced slow ZIP‑file sharing, lacked user access control, and led to off‑brand content and security risks—hindering campaign speed and coordination.

Bynder’s cloud DAM centralized LeasePlan’s assets and campaign workflows, introducing Creative Workflow and secure Collections for controlled sharing, review and localization. The result: all 32 regional teams onboarded to a single, intuitive platform with thousands of assets and 300 logo files managed centrally, clearer collaboration, faster time‑to‑market and consistent, 100% on‑brand messaging across markets.

LeasePlan Corporation N.V

Helen Logan

Marketing Operations Consultant