Case Study: De Heus protects and scales its 100+‑year brand during global expansion with Bynder

Helping a world-leading animal feed company to protect and promote their 100+ year brand history during explosive growth

Royal De Heus is a family-owned animal feed company founded in 1911 that has grown into a global top-12 supplier with 70 production sites in nearly 20 countries and 6,000+ employees. Rapid international expansion created brand-management pain points: assets lived in local silos, teams used outdated logos and formats, the Dutch marketing team handled repetitive requests, and there was no central way to enforce guidelines or track usage.

De Heus implemented Bynder’s digital asset management to centralize files, publish clear brand guidelines, assign usage rights, and build a custom taxonomy with analytics for views, downloads and user activity. Today the platform houses 4.8K assets with 79 active users and ~150 downloads/week, reducing repetitive work, improving collaboration with local units and agencies, and strengthening global brand control.

De Heus

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Global Marketing Advisor