Case Study: Groupe SEB centralizes 200,000+ digital assets and saves 10% FTE with Bynder

Groupe SEB - Customer Case Study

Groupe SEB, a 160‑year‑old global leader in small domestic appliances with around 30 brands (Tefal, Rowenta, Moulinex, etc.), needed a user‑friendly, high‑performance way to organize and share more than 200,000 images and videos across its brands and e‑commerce sites. Their legacy DAM suffered from slow synchronization (data synced only every three hours), limited features and a non‑intuitive interface, making collaboration with agencies and timely updates to product information difficult.

Bynder’s cloud DAM centralized the Group’s 200,000 assets (imported in seven months) and delivered an intuitive, browser‑based platform with automated multi‑format image creation, powerful search, collections and in‑browser previews—driving rapid adoption after brief training. Daily usage rose (about 700 users with 4,000+ searches, 3,000 previews and 2,000 downloads), support requests fell, service quality improved and Groupe SEB estimates roughly a 10% FTE saving.

Groupe SEB

Claude Zennaro

IT DAM Project Manager